When companies talk about targets or their “vision,” then suddenly don’t – and start mixing up metrics – the red flags get hoisted.
Example: Vail Resorts (MTN), the largest operator of ski resorts, including the five most visited in North America.
Vail March 2023 Investor Conference Presentation
It seems Vail fell into the trap of so many recreational-related entities in the early days of the post-pandemic reopening, thinking the numbers they were seeing post-Covid were the start of something new.
As I’ve pointed out previously, we’ve seen it in bowling, and golf and as Vail shows....skiing.
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