About | Herb Greenberg

Hi Everybody... Herb Greenberg | On the Street, also known as Herb on the Street, is a culmination of my 50 years reporting on, writing about and researching stocks, companies, the markets and virtually any and every industry.

I spent much of my decades-long career as a financial journalist and also co-founded two short-biased research firms. I even spent a year working at a risk arbitrage firm. You can read my bio on LinkedIn. I get exhausted just looking at it.

This is what I do. This is what I love. If there’s such a thing as true passion, professionally, this is it. It’s in my DNA to fly red flags, but I like flying a few green ones, too... while poking holes in conventional wisdom and going out of my way not to follow the herd.

Most of all, I like using facts and figures to tell stories, with a goal of not boring you in the process. There are lots research reports out there; not all of them are fun to read. I figure if I have fun writing it, you will enjoy reading it... and hopefully either making or avoid losing money along the way.

If you have any questions, I’ll try to answer them in my FAQs below. Otherwise feel free to reach out at herb@herbgreenberg.com.

Frequently Asked Questions

Can I send you ideas?

How much are you charging?

Why have you decided to charge?

Do you offer a group rate?

Your monthly price is higher than the annual rate. Why?

How often do you plan to publish?

I feel strongly in not setting a specific schedule, because doing so encourages writing for the sake of writing and meeting a schedule. Been there, done that! I believe that’s the wrong reason to publish... especially when everybody is already overwhelmed by emails.

That said, if you review my archives, you will see that I’m wired to write... and generally write no less than one time per week, often more... sometimes much more! However, there’s a fine line between generating noise and value, and I try hard not to cross it. In general, I’m committed to publishing, on average, 46 weeks out of the year – sliced and diced whichever way you like.

Do you put price targets and specific ‘buy’ or ‘sell’ recommendations on stocks you cover?

How are Red Flag Alerts different from Herb on the Street?

Herb on the Street, my signature brand, is mostly topical opinion, observation and topical commentary on the stocks, the markets, industries and business. It’s also where I fly my occasional green flags.

Red Flag Alerts is exactly what its name implies: It’s generally stock and company specific.

Do you have samples of your Red Flag Alerts?

Are Red Flag Alerts designed for short-sellers?

I created Red Flag Alerts to highlight stocks to avoid. The concept is simple: with thousands of publicly traded stocks, why pick these?

That’s not to say short-sellers won’t find good ideas here. Since launched in May 2023, almost all of my Red Flag Alerts names have lagged the market and remained in the red.

How do you source your Red Flag Alert ideas?

Do you update readers on your Red Flags Alert ideas?

I update them when I feel it’s warranted. Given the number of companies I write about, I do not promise any updates – and don’t schedule my life around earnings season. That’s what high-priced institutional research is for! My archives should provide a window into what you should expect.

Do you do group Zoom calls?

Are you short or own the stocks you write about?

I do not short stocks directly or through options. If I did, I would disclose it. Similarly, if I write a long-biased piece about a stock I own I would disclose it. Otherwise, my standard disclosure at the end of all of my reports is that I do not have a position in any stock mentioned in that report at the time of publication.

What subscribers are saying

“I read your SF Chronicle column years ago while in college and thought you offered interesting, well-written content. I am excited to be able to access your thoughts and research again!”

Kevin Ward

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“I am a relatively young PM who grew up watching you on CNBC. You inspired me to root out the bad management teams and taught me how to look for red flags.”

Chris

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“Herb is a legend, a colleague in a previous era at MarketWatch, and a source of huge value for investors.”

Bill Bishop

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“I know Herb form his days in San Francisco at the SF Chronicle and respect his work.”

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“I have enjoyed your comments greatly over the years.”

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